Optimize Dental
Brand Guide
Everything you need to represent our brand consistently. Colors, typography, components, and voice guidelines for digital and print applications.
Brand Identity
Our brand positioning and core messaging.
Tagline
“GPS for Dental Technology”
Brand Positioning
Independent, product-agnostic dental technology consulting for optimized workflows and measurable results. We guide dental practices through the complexity of technology implementation so they can manage effectively today and scale tomorrow.
Expert
Knowledgeable, authoritative, experienced
Approachable
Friendly, helpful, not condescending
Clear
Direct, jargon-free when possible
Confident
Assured, but not arrogant
Logo
Our primary logo and usage guidelines.
Primary logo on light background
Primary logo on dark background
Logo Sizing
Logo Don'ts
- ✕Do not stretch or distort the logo
- ✕Do not change the colors
- ✕Do not add effects (shadows, gradients)
- ✕Do not place on busy backgrounds
Color Palette
Our color system for consistent brand expression.
Primary Colors
Cyan 500
#06B6D4
cyan-500
Primary CTAs, buttons, links, active states
Cyan 600
#0891B2
cyan-600
Button hover states, gradient endpoints
Purple 500
#8B5CF6
purple-500
Gradient accents, secondary highlights
Purple 600
#7C3AED
purple-600
Hover states for purple elements
Neutral Colors
Dark Navy
#0F172A
slate-900
Primary headings, hero text
Deep Navy
#0A1628
custom
Dark section backgrounds
Gray 600
#475569
gray-600
Body text, descriptions
Gray 400
#94A3B8
gray-400
Disabled states, placeholders
Gray 200
#E5E7EB
gray-200
Borders, dividers
Gray 50
#F9FAFB
gray-50
Light section backgrounds
Gradients
Hero Headline Gradient
from-cyan-500 to-purple-500
Hero Background
cyan-50 via slate-50 to purple-50
Primary Button
from-cyan-500 to-cyan-600
Typography
Our type system using Geist font family.
Primary Font
Geist
Used for all UI text, headings, and body copy.
font-sans
Monospace Font
Geist Mono
Used for code snippets and technical content.
font-mono
Type Scale
| Element | Mobile | Desktop | Weight |
|---|---|---|---|
| Hero Headline | text-3xl | text-5xl to text-6xl | Bold (700) |
| Section Headline | text-2xl | text-4xl to text-5xl | Bold (700) |
| Subheadline | text-base | text-lg to text-xl | Normal (400) |
| Body Text | text-base | text-base (16px) | Normal (400) |
| Small Text | text-sm | text-sm (14px) | Medium (500) |
| Labels/Badges | text-xs | text-xs (12px) | Bold (700) |
Components
Standard UI components and their styling.
Buttons
from-cyan-500 to-cyan-600
border-cyan-500 text-cyan-600
Badges
text-xs font-semibold px-3 py-1 rounded-full
Cards
Card Title
Card description with supporting text.
border border-gray-200 rounded-xl hover:border-cyan-300
Border Radius
rounded-md
rounded-lg
rounded-xl
rounded-2xl
rounded-full
Layout & Spacing
Container widths and spacing guidelines.
Container Widths
Responsive Spacing
Horizontal Padding
px-4 sm:px-6 lg:px-10
Section Vertical Padding
py-12 sm:py-16 lg:py-20
Grid Gaps
gap-4 sm:gap-6 lg:gap-8
Voice & Tone
Guidelines for consistent brand communication.
Writing Guidelines
- Lead with benefits, not features
- Use "you" and "your" to speak directly to the reader
- Keep sentences concise
- Avoid industry jargon unless speaking to professionals
- Use active voice
Key Messages
“GPS for Dental Technology”
“Independent, product-agnostic”
“Your journey. Your pace. Your results.”
“Destination-first navigation”
Need Brand Assets?
Download the complete brand guidelines PDF or contact us for additional assets.