Insights · From the Field
Field-tested writing on dental technology & operating discipline.
Letters, case studies, and practical research from inside dental implementations. Written by Jill Nesbitt and the Optimize Dental team — with one measure of success: outcomes that show up in the business.
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FeaturedOpen LetterNew
This is the right time to do the work.
Higher rates. Reduced M&A. The rise of AI. The question is no longer which tool to buy — it is whether your organization can absorb it, operationalize it, and measure whether it is actually improving the business.
Jill Nesbitt
Founder, Optimize Dental Consulting
12 min·May 2026
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